I bought this bag at Urban Outfitters to take with me while shopping at the mall, or any place other than a grocery-type store. I keep it in the trunk of my car and use it for all of my purchases. Last time I was at the mall, I made 4 stops and everywhere I went the salesclerks wanted to know where I got the shopping bag. They all thought it was a good idea - they themselves indicated that they feel the plastic bags or big shopping bags are a waste.
And if you want to see how mainstream reuseable bags are, please note that Oprah has her own bag that she is now distributing.
My bag was $16. It is made of a material that feels like oilcloth.
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